Today the multi-talented Carrie Butler is visiting as part of her Courage Blog Tour, to discuss to topics I find fascinating and think Carrie excels at - marketing and graphic design!
Take it away, Carrie!
Let’s start by making something clear: You
are a professional.
It’s true! If you’ve written something for publication, you’ve chosen to represent
yourself as such—even when it comes to support tasks. So, imagine this: After years
of working on your novel, it’s finally time to do a little promotion. You skim
over your social media feeds and notice a growing trend. Teaser graphics are
everywhere... and you want one.
Your next move is to spend hours poring
over stock sites until you find the perfect image. It would probably be
expensive to hire a designer, so you decide it’s best to do it yourself. After
all, you don’t know whether or not the teaser will actually help sales.
So, you bring up your favorite photo
editor, paste your excerpt, and switch it to a curly font for a little
personality. Then you shift the photo’s colors around to make it look artsy.
Awesome! You lean forward, anxious to click the button that will plaster your
masterpiece all over the—
Crash!
I burst through the window beside your
desk—you know, since you don’t have a skylight for me to live out my Batman
fantasies—and rush over to your computer monitor. Ignore the glass. Ignore the
bleeding. This is a scenario, and we have bigger fish to fry. Let’s take a look
at that teaser graphic...
5. Color
- Does the color scheme evoke the right emotions? Is it representative of your
genre? Take a step back. Do the colors “play nice” together? Should we bust out
the color wheel?
4. Space,
balance, etc. - It’s not a wall of text, is it? Oh God, it is. It’s a wall
of text over the models’ faces, and it’s bumping against the edges of the
image... *shudder*
Okay, what can we adjust? Where can we create white/negative space to make this more pleasing to the eye? Is the excerpt too long? Does the overall image look balanced?
Okay, what can we adjust? Where can we create white/negative space to make this more pleasing to the eye? Is the excerpt too long? Does the overall image look balanced?
3. Contrast
- Dear, sweet contrast...
This plays into the next point. Because this is a teaser, we need to actually be able to read the excerpt. Is it easily distinguishable from the background?
This plays into the next point. Because this is a teaser, we need to actually be able to read the excerpt. Is it easily distinguishable from the background?
2. Readability
- How easy is it to read that font from a distance? If you’re sharing the
teaser via social media, it’s probably not going to be huge. Try a few
different fonts/sizes (not on the same image), and then ask a friend for their
opinion.
1. Odds
and ends - Is it fuzzy? Did you buy a stock photo that was too small? Wait.
Did you buy a (licensed) stock photo, at all? What about a public domain image
or a royalty free texture? There are no hard and fast rules here. It’s okay to
play around with things until you have something you’re proud of.
A hiss snaps you back to reality. The room
is quickly filling with thick smoke, and I’m making a swift exit. Best of luck
with your teaser! :)
Title: Courage
Author: Carrie Butler
Series: Mark of Nexus #2
Expected publication: October 15th, 2013
Category: New Adult (NA)
Genre: Paranormal Romance (PNR)
Making a deal with the bad guys wasn’t the highlight of Rena Collins’ semester, but, hey, it saved her boyfriend. Now, in order to appease the human-altering organization known as ERA, she’ll crawl under their microscope while they study the Mark of Nexus and plot their eye-glazed version of the future—until she realizes that’s not all they’re plotting.
Wallace Blake has always known his girlfriend is unlike most girls. But now that information has surfaced regarding the two bloodlines that balance his supernatural race, he finally understands why. Rena belongs to one of them. She’s been augmenting his power, all along...
Enter: Corynn Catley. Brought into the country under the guise of an internship, she’s intended to become ERA’s secret weapon. Kind of. Her abilities cancel out Wallace’s, rendering him powerless, but that’s exactly what he’s always wanted. Too bad it only works when his girlfriend’s not around.
All the while, Rena fails to notice the crush her geeky best friend, Aiden Ross, is nursing. He’d give anything for her to see him in a new light—even reinvent himself through questionable means--but there’s a reason people are told to be careful what they wish for. Finding the courage to tell her could put everyone’s lives in danger. Amazon: Barnes & Noble: The Book Depository: Kobo: Smashwords: iTunes: Sony Reader Store:
Courage (Mark of Nexus #2) is a New Adult paranormal romance that features four unique points-of-view. While the novel stands alone, it is best enjoyed after Strength (Mark of Nexus #1).
Instead of panicking at the prospect of unemployment, she used her Midwestern logic to steer into the skid and point her life in the direction she really wanted to go: writing out those daydreams.
Her passion for New Adult fiction led her to co-found NA Alley—a widely recognized informational hub for the category.
She is the author of STRENGTH (Mark of Nexus #1) and COURAGE (Mark of Nexus #2).
Find Carrie Online: Website | Blog | Facebook | Twitter | Google+ | Pinterest | YouTube | Goodreads
Author: Carrie Butler
Series: Mark of Nexus #2
Expected publication: October 15th, 2013
Category: New Adult (NA)
Genre: Paranormal Romance (PNR)
Making a deal with the bad guys wasn’t the highlight of Rena Collins’ semester, but, hey, it saved her boyfriend. Now, in order to appease the human-altering organization known as ERA, she’ll crawl under their microscope while they study the Mark of Nexus and plot their eye-glazed version of the future—until she realizes that’s not all they’re plotting.
Wallace Blake has always known his girlfriend is unlike most girls. But now that information has surfaced regarding the two bloodlines that balance his supernatural race, he finally understands why. Rena belongs to one of them. She’s been augmenting his power, all along...
Enter: Corynn Catley. Brought into the country under the guise of an internship, she’s intended to become ERA’s secret weapon. Kind of. Her abilities cancel out Wallace’s, rendering him powerless, but that’s exactly what he’s always wanted. Too bad it only works when his girlfriend’s not around.
All the while, Rena fails to notice the crush her geeky best friend, Aiden Ross, is nursing. He’d give anything for her to see him in a new light—even reinvent himself through questionable means--but there’s a reason people are told to be careful what they wish for. Finding the courage to tell her could put everyone’s lives in danger. Amazon: Barnes & Noble: The Book Depository: Kobo: Smashwords: iTunes: Sony Reader Store:
Courage (Mark of Nexus #2) is a New Adult paranormal romance that features four unique points-of-view. While the novel stands alone, it is best enjoyed after Strength (Mark of Nexus #1).
One (1) signed paperback of Courage by Carrie Butler {US only}
Five (5) eBook copies of Courage {INT}
One (1) limited edition Mark of Nexus pillowcase {US only}
Carrie Butler daydreamed her way through college—until they thrust a marketing degree into her hands, slapped a summa cum laude seal on the corner, and booted her out into a less-than-stellar job market.
Her passion for New Adult fiction led her to co-found NA Alley—a widely recognized informational hub for the category.
She is the author of STRENGTH (Mark of Nexus #1) and COURAGE (Mark of Nexus #2).
Find Carrie Online: Website | Blog | Facebook | Twitter | Google+ | Pinterest | YouTube | Goodreads
